Spotify, one of the great streaming giants, is hopping on board with the future of the music business and it couldn’t be any more of a crystal ball for the music industry’s future.
Spotify is, by nature, an affiliate of the major labels, but the two parties have been having their disputes, more recently arguing over Spotify’s being out of contract, the 55% revenue share with the labels, and the streaming service’s recent decision to blackball Katy Perry’s Apple-exclusive single from its major playlists. In effort to further distance itself from the major record labels, the streaming service has decided to covertly take action to beef up its major playlists with original content that fits its desired mold; Spotify has begun to release its own original music. In this brilliant plot, Spotify has been paying producers to create instrumental tracks under made up identities, taking ownership of the master rights, and beginning in the process of ousting songs to replace with their own.
Spotify’s decision is nothing if not a harbinger of the music business’s future. This course of action further strips power from the major labels. If one of the most iconic streaming service is in the process of divorcing the major labels, how many more entities are soon to take similar action? At this point, it’s plain and simple that the way of the future is independence. New musicians, take note. A major label may look pretty, but it is no longer a necessary component for you to make waves. Regardless of where you are in your career, this turn of events should make you feel empowered.
Now, it is understandable that some may be concerned by these actions. Rights holders may feel threatened by the possibility that their songs may be played less in favor of Spotify’s own material, cutting down on their revenue. However, if I were you, I wouldn’t be worried. Spotify, at its core, is a tool we all use to discover new acts and keep blasting our favorites. If you’re already indie, you’re on the right track. Don’t let this deter you from getting your music on Spotify. You may want to tone down that artistic ego that says they’re taking your spot on the major playlist, but you’ll be fine. Keep on getting your music out there.
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And this has been the View from 214.